Robards Method
Transformative Website Overhaul at Robards Method
An opportunity to enhance the Robards Method website by updating it to leverage the capabilities of a more adaptable CMS technology. This update was aimed at empowering our in-house marketing team with the ease of generating content effortlessly.
Transformative Website Overhaul
This project involved a comprehensive overhaul, which included redesigning and reconstructing the website using WordPress. Opting for the versatile ‘Avada Theme’ and the robust ‘Fusion Builder Framework’, I ensured the new site would be visually appealing and highly functional.
One of the significant advantages of this update was the introduction of an abundance of templates, carefully curated to facilitate the swift creation of 'ad-hoc promotions' and marketing initiatives. This meant that Tim’s marketing team could seize opportunities swiftly without being hindered by technical complexities.
Furthermore, I integrated the renowned e-commerce platform WooCommerce into the website. This addition unlocked many possibilities, enabling the sale of physical products and subscriptions. This expanded the revenue streams and enhanced the overall user experience by providing a seamless shopping journey.
The update modernised Tim’s website and revolutionized the marketing and sales strategies.
Enhancing an existing experience for convenience
While redesigning the TRM website, I was also asked to look at envisioning an Apple Watch version of the popular Robards Method Fitness App. It was an exciting challenge that allowed me to delve into the intricacies of wearable technology and fitness app development.
This project wasn't just about creating a smaller version of the existing app; it was about enhancing the user experience and making fitness tracking even more accessible and seamless. The goal was to ensure that users could easily track their workouts, monitor their progress, and access personalized fitness plans right from their wrist.
The process involved translating the app's features into a format optimized for the Apple Watch's unique capabilities, such as its convenient glanceable notifications and quick access to health metrics. By leveraging the device's sensors and capabilities, I offered users a more integrated and streamlined experience, enabling them to stay motivated and engaged with their fitness goals throughout their workouts.